Certificate Programme in Digital Marketing

Program Overview

Digital Marketing is the component of marketing that utilizes the internet, digital gadgets, digital media and platforms to promote products and services. The Digital Marketing programme has been designed with the objective to familiarize students with key aspects of digital marketing.

DPUCOL learners will gain a working knowledge of the domain and understand the framework of online marketing businesses and their operations effectively. They will learn how to use social media tools for branding and sales along with grasping technical skills. Further, students will familiarize themselves with the best practices, tools and technologies,understand the future of digital marketing, and prepare themselves for it.

After the completion of the programme, students will be exposed to digital marketingactivities and will be able to start a website or an app/video channel on their own. They can also start their own digital marketing agency.

Programme Structure

Introduction Digital Marketing

Search Engine Optimization

Integrated Marketing Communication

Social Media Marketing

Emerging Trends in Information Technology

Eligibility Criteria

  • Bachelor’s Degree Holder / Graduate in any Discipline from a Recognised University or a Diploma Holders.

About Dr. D. Y. Patil Vidyapeeth (Deemed To Be University)

Dr. D. Y. Patil Vidyapeeth, Pune (DPU) began under the leadership of the great visionary, Dr. D Y Patil. It began with only one institution under its fold – Dr. D.Y.Patil Medical College, Hospital & Research Center. The Institute started as a center of excellence with an emphasis on medical education and research gained recognition as one of the best in the state and across the country. DPU COL has nurtured and produced quality doctors, dentists, nurses, optometrists, physiotherapists, biotechnologists, and management executives.
Dr. D. Y. Patil Vidyapeeth aims to take a full-stack approach of the content, technology marketing, and services to offer quality education in close partnership with corporates and academics to offer rigorous and industry-relevant programmes. DPU COL brings its expertise to you. The Institute has the experience and expertise to deliver specialized programmes designed to meet your professional needs.

Admission Process

Learner's Authentication

Admission Form

Admission Confirmation by University

After the verification of all the documents and fees receipts, admission confirmation email and sms will be sent, which will include the students login credentials along with link.

Frequently Asked Questions

A Bachelor’s degree with a minimum 50% aggregate (45% for reserve categories)

Yes, the DPU COL- Online MBA Degree programme is globally recognized. It is valid for points-based visa evaluation as well.

Yes, the Online MBA programme by Dr. D.Y. Patil Vidyapeeth (Deemed-to-be-University) is approved and recognized by University Grants Commission (UGC).

The Online MBA Degree Programme from Dr. D.Y. Patil Vidyapeeth – Centre For Online Learning (DPU-COL) is a two-year programme essential for the traits of future leaders to develop managerial skills and requisite industry knowledge. The D.Y Patil- Online MBA programme enables professionals to thrive and develop analytical abilities to face the business situation.

  • All participants who have passed a Bachelor’s degree from a recognized university in any discipline can apply for the Online MBA Degree programme.
  • They require at least 50% aggregate marks or 45% in the case of candidates belonging to reserved categories.
  • There is no entrance exam required for the Online MBA Course by Dr. D.Y. Patil University.