Online MBA Degree Programme
Yenepoya Online
With the current digital boom and the demand for online education, Yenepoya aims to take its offerings to the online space, empowering learners worldwide to become the leaders of tomorrow. Keeping up with these changing times, the university has successfully launched Yenepoya Online to cater the learners from diverse backgrounds and communities with an affordable, flexible, and high-quality education preparing them to excel in the competitive professional world
Online MBA Degree Programme
Yenepoya Online
With the current digital boom and the demand for online education, Yenepoya aims to take its offerings to the online space, empowering learners worldwide to become the leaders of tomorrow. Keeping up with these changing times, the university has successfully launched Yenepoya Online to cater the learners from diverse backgrounds and communities with an affordable, flexible, and high-quality education preparing them to excel in the competitive professional world
Program Overview
The MBA in Marketing program equips students with strategic thinking and data-driven decision-making skills to thrive in the evolving marketing landscape. It offers a balanced curriculum covering consumer behavior, brand management, marketing analytics, and digital marketing strategies. By integrating core business principles with specialized marketing concepts, this program prepares students to craft impactful campaigns and build strong customer relationships.
Eligibility Criteria
- Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University, with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.
- Candidates who are in the final semester of the Bachelors Program are also eligible to apply for the Online MBA in Marketing Program.
Program Highlights
Globally Recognized
Affordable Degree Program
Visiting & Guest Lectures
Online degree equivalent to On campus degree – UGC
Recorded Lectures
Industry Oriented Webinars
Globally Recognized
Affordable Degree Program
Visiting & Guest Lectures
Online degree equivalent to On campus degree – UGC
Recorded Lectures
Industry Oriented Webinars
Specialization
- Marketing Management (MM)
- Human Resource Management (HRM)
- Finance Management (FM)
- International Finance (ACCA)
- Data Science and Analytics
- Marketing and Finance
- Marketing and Human Resource Management
- Human Resource Management and Finance
- Healthcare Management
Syllabus Breakdown
1st Semester
- Management and Organizational Behavior
- Accounting for Managers
- Marketing Management
- Business Economics
- Business Communication
2nd Semester
- Business Environment and Strategy
- Human Resource Management
- Corporate Finance
- Business Statistics for Decision Making
Marketing Management:
- Sales and Distribution Management
- Consumer Behavior and Brand Management
Human Resource Management:
- Compensation Management and Employee Engagement
- Consumer Behavior and Brand Management
Finance Management:
- Entrepreneural Finance
- Banking and Financial Services
International Finance:
- Corporate and Business Law (ACCA)
- Performance Management (ACCA)
- Financial Reporting (ACCA)
- Financial Management (ACCA)
Data Science and Analytics:
- Generative AI for Practitioners
- Analytics Language for Managers*
Marketing and Finance:
- Entrepreneural Finance
- Consumer Behavior and Brand Management
3rd Semester
Marketing Management:
- Operations Management
- Retail and Services Marketing
- Digital and Social Media Marketing
- Market Research
- Cross Functional Elective 1
- Cross Functional Elective 2
Human Resource Management:
- Operations Management
- Talent Acquisition and Management
- Organizational Development and Change Management
- Performance Metrics and Analytics
- Cross Functional Elective 1
- Cross Functional Elective 2
Finance Management:
- Operations Management
- Financial Markets
- Financial Analytics
- Investment Analysis and Portfolio Management
- Cross Functional Elective 1
- Cross Functional Elective 2
International Finance (ACCA):
- Taxation (ACCA)
- Audit and Assurance (ACCA)
- Advanced Financial Management (ACCA)
- Advanced Performance Management (ACCA)
- Strategic Business Leadership (ACCA)
- Strategic Business Reporting (ACCA)
Data Science and Analytics:
- Operations Management
- Python for Data Science
- DBMS for Managers*
- Web Data Extraction and Analytics*
- Cross Functional Elective 1
- Cross Functional Elective 2
Marketing and Finance:
- Operations Management
- Retail and Services Marketing
- Market Research
- Investment Analysis and Portfolio Management
- Cross Functional Elective 1
- Cross Functional Elective 2
HAHM Management:
- Indoor and Outdoor Hospital Services
- Ancillary Hospital Services
- Legal Aspects of Hospital and Health Management
- Marketing of Health Care Services
- Community Health & Hospital Safety & Risk Management
- Quality Management in Health Care Services
- Generic Elective-I – Digital Marketing \ Business English
International Business Management:
- International trade, WTO & Trade Policy issues
- Business Laws and Regulations
- Financial institutions and Banking
- International Marketing
- International Finance Management
- Security Analysis and Portfolio Management
- Generic Elective-I – Digital Marketing \ Business English
Artificial Intelligence & Machine Learning:
- Basics of Artificial Intelligence & Machine Learning
- Machine Learning
- Performing Analytics with Python
- Statistics & Quantitative Techniques
- Business Intelligence
- R-Programming for Data Analysis and Visualization
- Generic Elective-I – Digital Marketing \ Business English
Blockchain Technology Management:
- Basics of Blockchain Technology
- Blockchain Technology and Management
- Cryptography and Information Security
- Cloud Infrastructure and Services
- Statistics & Quantitative Techniques
- Blockchain and FinTech
- Generic Elective-I – Digital Marketing \ Business English
Business Analytics:
- Business Analytics-I
- Business Analytics-II
- DBMS
- Business Statistics and Econometrics
- Performing Analytics with Python.
- R programming for Data analysis and Visualization
- Generic Elective-I – Digital Marketing \ Business English
Digital Marketing:
- Introduction to Digital Marketing
- Search Engine Optimization
- Integrated Marketing Communication
- Social Media Marketing
- Emerging Trends in Information Technology
- Web Designing and Content Management (MM)
- Generic Elective-I – Digital Marketing \ Business English
FinTech:
- FinTech Management
- Financial Institutions and Banking
- Quantitative Methods in Project Management
- E-Commerce & Global Financial Trends
- Security Analysis and Portfolio Management
- Capital & Financial Markets
- Generic Elective-I – Digital Marketing \ Business English
Logistics & Supply Chain Management:
- Logistics & Supply Chain Management
- Production Planning & Control
- Inventory Management & MRP Systems
- Packaging and Distribution Management
- World Class Manufacturing
- Statistics & Quantitative Techniques
- Generic Elective-I – Digital Marketing \ Business English
Agribusiness Management:
- Current Trends in Agri Business Management
- Livestock Management and Fodder Technology
- Management Of Agricultural Engineering Business
- Marketing Of Agri- Inputs and Outputs
- Post-harvest Technology and Management
- Agri Import and Export Management
- Generic Elective-I – Digital Marketing \ Business English
4th Semester
- Research Based Learning
Recognization & Association
UGC
Approved
AICTE
Approved
ISO
9001-2015
NAAC
Accredited
AIU
Recognised
AIU
Recognised
ASSOCHAM
India
WES
Recognised
About Yenepoya Online (Deemed To Be University)
Yenepoya University, a not-for-profit trust, was established in 1991 by entrepreneur Mr. Yenepoya Abdulla Kunhi as its Chairman, with a commitment of uplifting the minorities in general. From its inception, the management dreamt of providing quality higher education and hired the best in their profession towards this goal. The university aims to foster academic excellence and global competencies among students in diverse domains like management, technology, commerce, etc. It envisions creating a vibrant knowledge capital and inspiring the leaders of tomorrow who can take this country to the forefront of developed nations. The National Accreditation and Assessment Council (NAAC) accredited the university with an “A+” grade in August 2022.
Admission Process
Learner's Authentication
- Click 'Apply Now' to start the process
- Fill in your basic details
- Complete mobile number verification
- Complete email verification
Admission Form
- Fill the basic personal information
- Fill the education and employment details
- Upload photo and signature
- Online fees payment
- Submit form
Admission Confirmation by University
After the verification of all the documents and fees receipts, admission confirmation email and sms will be sent, which will include the students login credentials along with link.
Fee Structure
Total Fee
Indian - Civillian
INR 50,000/-
International Students (USD)
$ 800/-
Indian Civillian (INR)
1st Year
INR 25,000/-
2nd Year
INR 25,000/-
International Students (USD)
1st Year
$ 400
2nd Year
$ 400
Registration Form
Sample Certificate from Yenepoya Online
Earn an UGC entitled degree, recognized around the globe:
- National Assessment and Accreditation Council has awarded A+ Grade
- Ranked 95th in NIRF 2023 Rankings
- Degree equivalent to on-campus degree
Frequently Asked Questions
What is the Eligibility Criteria for the Online MBA Programme
A Bachelor’s degree with a minimum 50% aggregate (45% for reserve categories)
Does this Online MBA Programme have Value to Global Standards?
Yes, the DPU COL- Online MBA Degree programme is globally recognized. It is valid for points-based visa evaluation as well.
Is the Online MBA Programme Recognized by Statutory Bodies?
Yes, the Online MBA programme by Dr. D.Y. Patil Vidyapeeth (Deemed-to-be-University) is approved and recognized by University Grants Commission (UGC).
What is the Duration of an Online MBA Programme?
The Online MBA Degree Programme from Dr. D.Y. Patil Vidyapeeth – Centre For Online Learning (DPU-COL) is a two-year programme essential for the traits of future leaders to develop managerial skills and requisite industry knowledge. The D.Y Patil- Online MBA programme enables professionals to thrive and develop analytical abilities to face the business situation.
What is the Criteria for the D Y Patil University - Online MBA Programme?
- All participants who have passed a Bachelor’s degree from a recognized university in any discipline can apply for the Online MBA Degree programme.
- They require at least 50% aggregate marks or 45% in the case of candidates belonging to reserved categories.
- There is no entrance exam required for the Online MBA Course by Dr. D.Y. Patil University.
Google