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Certificate Programme in Digital Marketing

Certificate Programme in Digital Marketing

Program Overview

Digital Marketing is the component of marketing that utilizes the internet, digital gadgets, digital media and platforms to promote products and services. The Digital Marketing programme has been designed with the objective to familiarize students with key aspects of digital marketing.

DPUCOL learners will gain a working knowledge of the domain and understand the framework of online marketing businesses and their operations effectively. They will learn how to use social media tools for branding and sales along with grasping technical skills. Further, students will familiarize themselves with the best practices, tools and technologies,understand the future of digital marketing, and prepare themselves for it.

After the completion of the programme, students will be exposed to digital marketingactivities and will be able to start a website or an app/video channel on their own. They can also start their own digital marketing agency.

Programme Structure

Introduction Digital Marketing

Search Engine Optimization

Integrated Marketing Communication

Social Media Marketing

Emerging Trends in Information Technology

Eligibility Criteria

  • Bachelor’s Degree Holder / Graduate in any Discipline from a Recognised University or a Diploma Holders.

About Dr. D. Y. Patil Vidyapeeth (Deemed To Be University)

Dr. D. Y. Patil Vidyapeeth, Pune (DPU) began under the leadership of the great visionary, Dr. D Y Patil. It began with only one institution under its fold – Dr. D.Y.Patil Medical College, Hospital & Research Center. The Institute started as a center of excellence with an emphasis on medical education and research gained recognition as one of the best in the state and across the country. DPU COL has nurtured and produced quality doctors, dentists, nurses, optometrists, physiotherapists, biotechnologists, and management executives.
Dr. D. Y. Patil Vidyapeeth aims to take a full-stack approach of the content, technology marketing, and services to offer quality education in close partnership with corporates and academics to offer rigorous and industry-relevant programmes. DPU COL brings its expertise to you. The Institute has the experience and expertise to deliver specialized programmes designed to meet your professional needs.

Admission Process

Learner's Authentication

Admission Form

Admission Confirmation by University

After the verification of all the documents and fees receipts, admission confirmation email and sms will be sent, which will include the students login credentials along with link.



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