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MBA – Marketing

  • Advanced Certificate in Digital Marketing and Ecommerce (or)
  • Advanced Certificate in Data Science and Analytics (or)
  • Advanced Certificate in Advertising and Branding

About the Elective

“Customer is King” – this is what a true marketing professional believes in. Marketing revolves around the idea to understand what the customer needs and then arrive at strategies and methods to satisfy these needs. Customer satisfaction and customer delight is what every marketing professional strives for. With increased competition and an open world, marketing has become an extremely crucial function in any business. This has resulted in a huge demand for skilled marketing professionals who have a sound understanding of the ever-changing market dynamics and an analytical approach on how to apply the current marketing concepts to enhance customer delight.

Elective Highlights

  • Strong foundation in the principles and concepts of Marketing 
  • Learn latest skills by studying advanced courses like Integrated Marketing Communication, Digital Marketing and Marketing Analytics.
  • Obtain enhanced understanding of Digital and Social media strategies for intelligent marketing
  • Achieve business mastery with a blend of Marketing and Management courses
  • Includes a research project giving exposure to solving real-time problems in the domain of marketing

Learning Methodology

  • 120 study hours in each course
  • Interactive audio-video lectures
  • Pre-recorded video lectures
  • Discussion forum
  • Self e-learning material
  • Assignments, quizzes, MCQ, etc. for reinforcement
  • Independent and group projects

Duration –
2 years (4 semesters)

Live Online Sessions –
Weekend 

Eligibility Criteria

All the graduates (Regular/Distance/Vocational) with a minimum of 50% of marks or 5.2 CGPA in any discipline or equivalent are eligible to apply. In the case of SC/ST graduates with a minimum of 45% of marks or 4.7 CGPA in any discipline or equivalent are eligible to apply

Program Structure

Semester 1

  • Management Concepts and Practices
  • Principles of Economics and Markets
  • Managerial Effectiveness and Ethics
  • Accounting and Finance
  • Organizational Behavior and Human Resources Management
  • Quantitative Techniques and Analytics

Semester 2

  • Entrepreneurship
  • Marketing Management and Research
  • Operations Management
  • Consumer Behavior
  • Supply Chain Management
  • Sales and Distribution Management

Semester 3

  • Business Environment and Strategy
  • Project Management
  • Agricultural and Rural Marketing
  • Integrated Marketing Communications
  • Services Marketing and CRM
  • Open Elective Course

Semester 4

  • Global Marketing
  • B2B Marketing
  • Retail Marketing and Brand Management
  • Digital Marketing and Data Analytics
  • Cross-Functional Elective Course
  • Master Thesis / Project *

* Master Thesis / Project will be carried out between Sem 3 and Sem 4, but evaluation will reflect in Sem 4

Fee Structure:

For Indian National & SAARC Nations

 Semester Fee Plan ₹ 20,000
 Annual Fee Plan ₹ 40,000

Note

  1. One Time University Registration Fee of ₹2,500 is applicable during admission
  2. Examination Fee of ₹4,000 per Years is applicable

For Foreign Students

Semester Fee Plan $ 400
Annual Fee Plan $ 800

Note

  1. One Time University Registration Fee of $50 is applicable during admission
  2. Examination Fee of $60 per Years is applicable
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Disclaimer: RiseBack is the authorized ‘Enrollment Partner’ for Vignan’s Foundation for Science, Technology, and Research (VFSTR) Deemed-to-be University. The courses would be offered directly by Vignan’s University. The fees would be directly paid to the university.

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