MBA (General) Specialization in Marketing Management
Marketing budgets are set to surge, with digital advertising and social media expected to see a 10% to 25% increase, according to SAMY Alliance Marketing Trends. Beroe Market Research predicts that marketing consulting market will grow to $343.5 billion by 2025, offering some of the highest-paying jobs in the industry. With technology and data trends constantly reshaping the industry, companies are actively seeking skilled individuals who have mastered basic marketing principles and the latest know-how.
UPES CCE’s 2-year MBA (General) specialization in Marketing Management equips students with expertise in creating and executing marketing strategies, performing market research, managing brand identity, and evaluating marketing effectiveness. This programme keeps students ahead of the curve with the latest knowledge, abilities, and methods in marketing strategy, consumer behaviour, and market analysis.
Program Details
KEY HIGHLIGHTS
- Customized Specializations: Tailor your MBA with a wide range of specializations, including Marketing, Finance, Operations, HR, and more, to align with your career goals and interests.
- Practical Project Work: Engage in real-world projects, case studies, and simulations to apply theoretical concepts and develop practical problem-solving skills essential for the business world.
- Networking Opportunities: Connect with a diverse community of students, alumni, and industry professionals, expanding your network and creating potential collaborations and business partnerships.
- Flexibility and Convenience: Experience the convenience of online learning, allowing you to balance your studies with personal and professional commitments. Access course materials and lectures at your own pace, from anywhere and at any time.
- Faculty Expertise: Learn from experienced faculty members who bring industry knowledge and practical insights into the virtual classroom, enhancing your learning experience and preparing you for real-world challenges.
- Professional Development: Access career development resources, mentorship programs, and workshops to enhance your professional skills, prepare for job interviews, and advance your career prospects
Skills you will learn
- Communication skills
- Consumer-behavior Psychology
- Data Analysis
- Attention to detail
- Leadership skills
- Problem-solving skills
Career prospects
- Marketing Manager.
- Marketing Research Analyst.
- Advertising or Promotions Manager.
- Social Media Manager.
- Sales Manager.
- Public Relations Specialist.
Eligibility
-
Graduation in any discipline with 50% and above marks (or an equivalent CGPA) by any
recognized university.
- 5% relaxation in marks in case of more than 2 years of experience.
WHO SHOULD DO THIS PROGRAM
Professionals in every Sector who want to enhance their career opportunities.
Graduates, professionals who want move to managerial positions in marketing sector.
Professionals from other industries who wish to enter Marketing sector.
Fresher’s looking forward to pursue their career in Marketing Management.
PROGRAM STRUCTURE
The program is divided into semesters each of 6 months. In every semester, the students are exposed to a mix of core, domain, and domain tailored subjects. The students in their final semester are also required to submit a Dissertation/ Project, guided by a university-approved guide from the industry of their domain of expertise.
- Economics & Management Decisions
- Financial Management
- Marketing Management
- Quantitative Techniques for Management Applications
- Operations & Material Management
- Human Resource Management
- Customer Relationship Management
- Project Management & Contract Administration
- Strategic Management of Technology & Innovation
- Research Methodology
- Consumer Buying Behavior in Digital World
- Online Sales and Channel Management
- Digital Brand Management
- Marketing Analytics
- Services Marketing
- Business Policy & Strategy
- Data Visualization
- Advertising and Sales Promotion
- Social and Digital Media Marketing
- Dissertation
Disclaimer: RiseBack is the authorized ‘Enrollment Partner’ for UPES CCE Deemed-to-be University. The courses would be offered directly by (University of Petroleum and Energy Studies Centre for Continuing Education) The fees would be directly paid to the university.