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MBA with Elective in Marketing And Human Resouce

  • Advanced Certificate in Digital Marketing and Ecommerce (or)
  • Advanced Certificate in Data Science and Analytics (or)
  • Advanced Certificate in Advertising and Branding (or)
  • Advanced Certificate in Strategy and Leadership

About the Elective

While marketing and human resources may seem to be very different functions, they share one important element of business – they both deal with people. While HR professionals focus on internal people – the employees, marketing professionals focus on the external people – the customers. Finding the right people, promoting the organization and building the brand are just a few of the many functions that both marketing and human resource professionals work on. An elective in marketing and human resource equips you with the skills required to deal with people and move towards a career progression in either marketing or human resources domain.

Elective Highlights

  • Strong foundation in the core concepts of Marketing and HR functions
  • A strong command over two important business functions to deliver superior results
  • Industry aligned curriculum that delivers technical excellence and supplements professional skills
  • Achieve business excellence with a unique blend of Marketing, HR and Management courses
  • Analyze problems and propose actions in real-world situations as part of the master thesis

Learning Methodology

  • 120 study hours in each course
  • Interactive audio-video lectures
  • Pre-recorded video lectures
  • Discussion forum
  • Self e-learning material
  • Assignments, quizzes, MCQ, etc. for reinforcement
  • Independent and group projects

Duration –
2 years (4 semesters)

Live Online Sessions –
Weekend 

Eligibility Criteria

All the graduates (Regular/Distance/Vocational) with a minimum of 50% of marks or 5.2 CGPA in any discipline or equivalent are eligible to apply. In the case of SC/ST graduates with a minimum of 45% of marks or 4.7 CGPA in any discipline or equivalent are eligible to apply

Program Structure

Semester 1

  • Management Concepts and Practices
  • Principles of Economics and Markets
  • Managerial Effectiveness and Ethics
  • Accounting and Finance
  • Organizational Behavior and Human Resources Management
  • Quantitative Techniques and Analytics

Semester 2

  • Entrepreneurship
  • Marketing Management and Research
  • Operations Management
  • Talent Acquisition and Management
  • Learning and Development
  • Consumer Behavior

Semester 3

  • Business Environment and Strategy
  • Project Management
  • Employee Reward Management
  • Integrated Marketing Communications
  • Services Marketing and CRM
  • Open Elective Course

Semester 4

  • Strategic Human Resource Management
  • Organization Development and Change Management
  • Retail Marketing and Brand Management
  • Digital Marketing and Data Analytics
  • Cross-Functional Elective Course
  • Master Thesis / Project *

* Master Thesis / Project will be carried out between Sem 3 and Sem 4, but evaluation will reflect in Sem 4

Fee Structure:

For Indian National & SAARC Nations

 Semester Fee Plan ₹ 22,500
 Annual Fee Plan ₹ 45,000

Note

  1. One Time University Registration Fee of ₹2,500 is applicable during admission
  2. Examination Fee of ₹4,000 per Years is applicable

For Foreign Students

Semester Fee Plan $ 450
Annual Fee Plan $ 900

Note

  1. One Time University Registration Fee of $50 is applicable during admission
  2. Examination Fee of $60 per Years is applicable
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Disclaimer: RiseBack is the authorized ‘Enrollment Partner’ for Vignan’s Foundation for Science, Technology, and Research (VFSTR) Deemed-to-be University. The courses would be offered directly by Vignan’s University. The fees would be directly paid to the university.

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