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MBA with Elective in Marketing And Finance

  • Advanced Certificate in Digital Marketing and Ecommerce (or)
  • Advanced Certificate in Data Science and Analytics (or)
  • Advanced Certificate in Advertising and Branding (or)
  • Advanced Certificate in Financial Markets (or)
  • Advanced Certificate in FinTech (or)
  • Advanced Certificate in Investment Banking and Equity Research (or)
  • Advanced Certificate in Banking

About the Elective

A combination of marketing and finance is one of the most sought after choices. These two seemingly different functions complement each other very well. A sound knowledge of finance is handy in most marketing decisions. Whether you are preparing a marketing budget or analyzing advertising RoI, it is the knowledge of finance that ensures you are on top of your game. An elective in Marketing and Finance gives you two broad options for your career. You could make your progress as a marketing professional in any industry or make your career in industries needing expert financial knowledge including banking, financial services and consulting firms.
This combination of Marketing and Finance breaks barriers for you if you want to have a blend of desk and field jobs.

Elective Highlights

  • Strong foundation in the core concepts of Marketing and Finance
  • Thorough understanding of advanced courses like MarComm, FinTech, Finance Analytics, etc.
  • A firm grip over two most important business functions preparing you to deliver better results
  • Industry aligned curriculum that delivers technical excellence and supplements professional skills
  • Analyze problems and propose actions in real-world situations as part of the Master Thesis

Learning Methodology

  • 120 study hours in each course
  • Interactive audio-video lectures
  • Pre-recorded video lectures
  • Discussion forum
  • Self e-learning material
  • Assignments, quizzes, MCQ, etc. for reinforcement
  • Independent and group projects

Duration –
2 years (4 semesters)

Live Online Sessions –

Eligibility Criteria

All the graduates (Regular/Distance/Vocational) with a minimum of 50% of marks or 5.2 CGPA in any discipline or equivalent are eligible to apply. In the case of SC/ST graduates with a minimum of 45% of marks or 4.7 CGPA in any discipline or equivalent are eligible to apply

Program Structure

Semester 1

  • Management Concepts and Practices
  • Principles of Economics and Markets
  • Managerial Effectiveness and Ethics
  • Accounting and Finance
  • Organizational Behavior and Human Resources Management
  • Quantitative Techniques and Analytics

Semester 2

  • Entrepreneurship
  • Marketing Management and Research
  • Operations Management
  • FinTech: Foundation and Applications
  • Banking, Financial Services and Insurance
  • Supply Chain Management

Semester 3

  • Business Environment and Strategy
  • Project Management
  • Integrated Marketing Communications
  • Financial Services Marketing
  • Financial Modeling and Analytics
  • Open Elective Course

Semester 4

  • B2B Marketing
  • Retail Marketing and Brand Management
  • Investment Analysis and Portfolio Management
  • Wealth Management and Behavioral Finance
  • Cross-Functional Elective Course
  • Master Thesis / Project *

* Master Thesis / Project will be carried out between Sem 3 and Sem 4, but evaluation will reflect in Sem 4

Fee Structure:

For Indian National & SAARC Nations

 Semester Fee Plan ₹ 22,500
 Annual Fee Plan ₹ 45,000


  1. One Time University Registration Fee of ₹2,500 is applicable during admission
  2. Examination Fee of ₹4,000 per Years is applicable

For Foreign Students

Semester Fee Plan $ 450
Annual Fee Plan $ 900


  1. One Time University Registration Fee of $50 is applicable during admission
  2. Examination Fee of $60 per Years is applicable

Disclaimer: RiseBack is the authorized ‘Enrollment Partner’ for Vignan’s Foundation for Science, Technology, and Research (VFSTR) Deemed-to-be University. The courses would be offered directly by Vignan’s University. The fees would be directly paid to the university.