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MBA with Elective in Digital Marketing

  • Advanced Certificate in Data Science and Analytics (or)
  • Advanced Certificate in Advertising and Branding

About the Elective

To say that the world has gone digital would not be completely wrong. Be it shopping or entertainment or obtaining information or even socializing, we have embraced digital with open arms. This acceptance has also led to a rapid shift in the way consumers make their consumption decisions. Celebrities have been replaced by influencers, advertisements have become focused and so on. Every organization is investing heavily in digital marketing providing ample opportunities for individuals seeking a career in this emerging field. Our MBA in Digital Marketing provides you with all the necessary skills and tools to excel in a career of digital marketing.

Elective Highlights

  • Gives you a perfect blend of traditional marketing and digital marketing courses
  • Provides in-depth coverage of Digital and Social media marketing methods and tools
  • Takes you to a complete depth in important areas like Marketing Communications and Marketing Analytics
  • Industry-oriented management thesis with a focus on solving real-time problems in the field of digital marketing

Learning Methodology

  • 120 study hours in each course
  • Interactive audio-video lectures
  • Pre-recorded video lectures
  • Discussion forum
  • Self e-learning material
  • Assignments, quizzes, MCQ, etc. for reinforcement
  • Independent and group projects

Duration –
2 years (4 semesters)

Live Online Sessions –
Weekend
 

Eligibility Criteria

All the graduates (Regular/Distance/Vocational) with a minimum of 50% of marks or 5.2 CGPA in any discipline or equivalent are eligible to apply. In the case of SC/ST graduates with a minimum of 45% of marks or 4.7 CGPA in any discipline or equivalent are eligible to apply

Program Structure

Semester 1

  • Management Concepts and Practices
  • Principles of Economics and Markets
  • Managerial Effectiveness and Ethics
  • Accounting and Finance
  • Organizational Behavior and Human Resources Management
  • Quantitative Techniques and Analytics

Semester 2

  • Entrepreneurship
  • Marketing Management and Research
  • Operations Management
  • Digital Marketing and E-Commerce Fundamentals
  • Inbound Marketing: Content and Search Marketing
  • Growth Marketing

Semester 3

  • Business Environment and Strategy
  • Project Management
  • Services Marketing and CRM
  • Outbound Marketing: Digital Ads and Social Media Marketing
  • Brand Management for E-Commerce
  • Open Elective Course

Semester 4

  • Web and Social Media Analytics
  • Digital Product Management
  • Marketing Analytics
  • Integrated Marketing Strategy
  • Cross-Functional Elective Course
  • Master Thesis / Project *

* Master Thesis / Project will be carried out between Sem 3 and Sem 4, but evaluation will reflect in Sem 4

Fee Structure:

For Indian National & SAARC Nations

 Semester Fee Plan ₹ 22,500
 Annual Fee Plan ₹ 45,000

Note

  1. One Time University Registration Fee of ₹2,500 is applicable during admission
  2. Examination Fee of ₹4,000 per Years is applicable

For Foreign Students

Semester Fee Plan $ 450
Annual Fee Plan $ 900

Note

  1. One Time University Registration Fee of $50 is applicable during admission
  2. Examination Fee of $60 per Years is applicable

Disclaimer: RiseBack is the authorized ‘Enrollment Partner’ for Vignan’s Foundation for Science, Technology, and Research (VFSTR) Deemed-to-be University. The courses would be offered directly by Vignan’s University. The fees would be directly paid to the university.

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