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MBA with Elective in Business Analytics

  • Advanced Certificate in Data Science and Analytics (or)
  • Advanced Certificate in Project Management

About the Elective

In the era of intense competition, success comes only to those businesses which rely on data for their strategies. But data just by itself is of no value – it requires analysis of data to arrive at meaningful business decisions. An MBA in business analytics gives you a comprehensive understanding of the various analytical tools and their usage. This elective prepares you to take important decisions objectively based on data. Choose a MBA in Business Analytics to start a rewarding career across industries.

Elective Highlights

  • Develop advanced technical and analytical skills to leverage components like Business Intelligence and Machine learning
  • Learn programming languages and technology applications.
  • Training students exhaustively in the areas of business analytical domains such as database Systems, Machine Learning, Python, R, Web Data Extraction and Analytics, Business Intelligence Reporting and Dashboarding, etc
  • Analyze problems and propose actions in real-world situations as part of the Master Thesis

Learning Methodology

  • 120 study hours in each course
  • Interactive audio-video lectures
  • Pre-recorded video lectures
  • Discussion forum
  • Self e-learning material
  • Assignments, quizzes, MCQ, etc. for reinforcement
  • Independent and group projects

Duration –
2 years (4 semesters)

Live Online Sessions –

Eligibility Criteria

All the graduates (Regular/Distance/Vocational) with a minimum of 50% of marks or 5.2 CGPA in any discipline or equivalent are eligible to apply. In the case of SC/ST graduates with a minimum of 45% of marks or 4.7 CGPA in any discipline or equivalent are eligible to apply

Program Structure

Semester I

  • Management Concepts and Practices
  • Principles of Economics and Markets
  • Managerial Effectiveness and Ethics
  • Accounting and Finance
  • Organizational Behavior and Human Resources Management
  • Quantitative Techniques and Analytics

Semester 2

  • Entrepreneurship
  • Marketing Management and Research
  • Operations Management
  • Analytics Language for Managers *
  • DBMS for Managers *
  • Mathematical Foundation for Machine Learning

Semester 3

  • Business Environment and Strategy
  • Project Management
  • Introduction to Business Intelligence *
  • Data Warehousing *
  • Data Mining for Intelligence *
  • Open Elective Course

Semester 4

  • Analytics in Management *
  • Web Data Extraction and Analytics *
  • Anomaly Detection Techniques *
  • BI Reporting for Managers *
  • Cross-Functional Elective Course
  • Master Thesis / Project **

* Courses which include Practicals (Lab Programs and Exercise)

** Master Thesis / Project will be carried out between Sem 3 and Sem 4, but evaluation will reflect in Sem 4

Fee Structure:

For Indian National & SAARC Nations

 Semester Fee Plan ₹ 27,500
 Annual Fee Plan ₹ 55,000


  1. One Time University Registration Fee of ₹2,500 is applicable during admission
  2. Examination Fee of ₹4,000 per Years is applicable

For Foreign Students

Semester Fee Plan $ 550
Annual Fee Plan $ 1,100


  1. One Time University Registration Fee of $50 is applicable during admission
  2. Examination Fee of $60 per Years is applicable

Disclaimer: RiseBack is the authorized ‘Enrollment Partner’ for Vignan’s Foundation for Science, Technology, and Research (VFSTR) Deemed-to-be University. The courses would be offered directly by Vignan’s University. The fees would be directly paid to the university.