

MBA (General) Specialization in Business Analytics
India’s data analytics industry has experienced explosive growth in the past decade, thanks to a rise in internet users. Data analytics helps companies boost efficiency, such as the CoWin platform developed by the government for an efficient vaccination programme. With internet penetration expected to add over 900 million users by 2025, the demand for professionals who can make data-driven decisions continues to grow. Recruiters increasingly seek such candidates who know how to harness data to beat the competition.
UPES CCE’s 2-year MBA in Business Analytics will equip you to understand business analytics and use it to make informed managerial decisions. This programme is for aspiring executive and working professionals who want to improve their analytical skills for effective decision making. It covers contemporary concepts, predictive and statistical tools used in business analytics, practical insights, and general management skills necessary for career opportunities in India and abroad.
Program Details
Duration
Eligibility :
Total Fees:
Per Semester Fee:
KEY HIGHLIGHTS
- Customized Specializations: Tailor your MBA with a wide range of specializations, including Marketing, Finance, Operations, HR, and more, to align with your career goals and interests.
- Practical Project Work: Engage in real-world projects, case studies, and simulations to apply theoretical concepts and develop practical problem-solving skills essential for the business world.
- Networking Opportunities: Connect with a diverse community of students, alumni, and industry professionals, expanding your network and creating potential collaborations and business partnerships.
- Flexibility and Convenience: Experience the convenience of online learning, allowing you to balance your studies with personal and professional commitments. Access course materials and lectures at your own pace, from anywhere and at any time.
- Faculty Expertise: Learn from experienced faculty members who bring industry knowledge and practical insights into the virtual classroom, enhancing your learning experience and preparing you for real-world challenges.
- Professional Development: Access career development resources, mentorship programs, and workshops to enhance your professional skills, prepare for job interviews, and advance your career prospects

Skills you will learn
- Critical thinking skills
- Problem-solving skills
- Detail Orientation
- Data Visualization
- Effective Business Communication

Career prospects
- Data Architect
- Data Analyst
- Market Research Analyst
- Business Analyst
- Project Manager

Eligibility
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Graduation in any discipline with 50% and above marks (or an equivalent CGPA) by any
recognized university.
- 5% relaxation in marks in case of more than 2 years of experience.
WHO SHOULD DO THIS PROGRAM

This program is for aspiring executive and working professionals focusing to improve their analytical skills and capabilities for effective decision making.

People with zeal to learn analytics and its business applications will also find this program as a step-up in enhancing their skills.

Candidates having strong analytical skills and interest in data crunching can pursue this Business Analytics program.
PROGRAM STRUCTURE
The program is divided into semesters each of 6 months. In every semester, the students are exposed to a mix of core, domain, and domain tailored subjects. The students in their final semester are also required to submit a Dissertation/ Project, guided by a university-approved guide from the industry of their domain of expertise.
- Economics & Management Decisions
- Financial Management
- Marketing Management
- Quantitative Techniques for Management Applications
- Operations & Material Management
- Human Resource Management
- Customer Relationship Management
- Project Management & Contract Administration
- Strategic Management of Technology & Innovation
- Research Methodology
- Data Environment & Management
- Programming for Business Analytics (Python)
- Applications of Business Analytics
- Business Optimization
- Business Analytics for Managers
- NLP
- Data Visualization
- Big Data Analytics
- Business Policy & Strategy
- Dissertation
Disclaimer: RiseBack is the authorized ‘Enrollment Partner’ for UPES CCE Deemed-to-be University. The courses would be offered directly by (University of Petroleum and Energy Studies Centre for Continuing Education) The fees would be directly paid to the university.