Post Graduate Program in Marketing Management
Indian Marketing Ecosystem is witnessing exponential growth and is expected to reach profound heights in the next decade along with the traditional mainstream media. As the society and market are evolving day by day, the consumer’s pain points are becoming even more demanding to address. Marketing Management Program at UPES CCE equips the learners with a strong understanding of human and market behaviour to overcome critical disconnects with the end consumer. You learn to build sound strategies to improve the way a business interacts with the world. The holistic structure of the curriculum focuses on equipping you with core business skills and taking on critical thinking and analytical skills to generate a significant impact in the industry. You will gain an in-depth understanding of emerging areas like Marketing Analytics, Consumer Buying Behavior, Brand Management, Integrated Marketing Communication, Social & Digital Marketing, Sales & Channel Management, Advertising and Sales Promotion.
Program Details
Duration
Eligibility :
Total Fees:
KEY HIGHLIGHTS
- Interactive Live Sessions by Industry Experts and Global Faculty.
- Dedicated Academic & Career Advisor.
- Supervised Discussion Forums to Facilitate Group Interaction.
- Dedicated LMS (Black Board Ultra) and Student portal
- Robust Learning Management System with updated study materials and online library access.
- Real World Projects and Case Studies to make you succeed in real-life scenarios.
Skills you will learn
- Communication skills
- Data Analysis skills
- Attention to detail
- Leadership skills
- Problem-solving skills
Career prospects
- Marketing Manager
- Marketing Research Analyst.
- Advertising/Promotions Manager
- Social Media Manager
- Sales Manager
- Public Relations Specialist
WHO SHOULD DO THIS PROGRAM
Engineers, Project Managers and Technical Experts who want to upskill for Marketing roles,Freshers and early professionals looking forward to pursuing their careers in Marketing.
PROGRAM STRUCTURE
The duration of the program is 10 Months. Program is divided into two modules of 5 months each. The program is delivered in a blended learning format that includes self-learning supported by our customized Learning Management Platform, instructor led live session and real life experience.
Disclaimer: RiseBack is the authorized ‘Enrollment Partner’ for UPES CCE Deemed-to-be University. The courses would be offered directly by (University of Petroleum and Energy Studies Centre for Continuing Education) The fees would be directly paid to the university.