BBA General in Management

BBA is one of the most popular and sought-after bachelor’s degree programmes pursued by students after Class 12. The BBA course is the gateway to a plethora of job opportunities in numerous sectors such as Sales, Marketing, Education, Finance, Operations, and Government to name a few. BBA in General Management program is about understanding core business processes, people management, strategies and applying them in real-business settings. The program will equip the learner with critical thinking, strategic thinking, financial planning, and team leading skills. By completing this business degree, learners will gain confidence to plunge into the corporate world. The first year of the degree will lay foundations of management, business economics, business communication and accounting. In the second year of the programme, you will choose one of the specialisations from Marketing, Human Resource, Finance, and Operations. The learner can choose the specialisation based on what s/he is passionate about. In the final semester, the learners will complete the mandatory Dissertation project, which provides first-hand experience in the business world to compliment the theoretical knowledge.

Program Details


3 Years

Eligibility :

10+2 with 50% marks or 10+2 & 2 yrs work experience with 45% marks or 10+3 yrs Diploma (AICTE) with 55% marks

Total Fees:

Indian Students- INR. 1,50,000

Per Semester Fee:

Indian Students- INR. 25,000


  • Interactive Live Sessions by Industry Experts and Global Faculty.
  • Dedicated Academic & Career Advisor.
  • Supervised Discussion Forums to Facilitate Group Interaction.
  • Dedicated LMS (Black Board Ultra) and Student portal
  • Robust Learning Management System with updated study materials and online library access.
  • Real World Projects and Case Studies to make you succeed in real-life scenarios.

Skills you will learn

Career prospects



Fresh 10+2 pass out students or aspirant wants to pursue a career in business and management


Aspirants who want to jump-start their career from a young age


Entrepreneurs looking to enhance their skills in Business Management


Aspirants who wish to pursue MBA, Master of Business, M. Com etc. can also opt for BBA


The program is divided into semesters each of 6 months. In every semester, the students are exposed to a mix of core, domain, and domain tailored subjects. The students in their final semester are also required to submit a Dissertation/ Project, guided by a university-approved guide from the industry of their domain of expertise.

  • Economics & Management Decisions
  • Financial Management
  • Marketing Management
  • Quantitative Techniques for Management Applications
  • Operations & Material Management
  • Human Resource Management
  • Customer Relationship Management
  • Project Management & Contract Administration
  • Strategic Management of Technology & Innovation
  • Research Methodology
  • Consumer Buying Behavior in Digital World
  • Online Sales and Channel Management
  • Digital Brand Management
  • Marketing Analytics
  • Services Marketing
  • Business Policy & Strategy
  • Data Visualization
  • Advertising and Sales Promotion
  • Social and Digital Media Marketing
  • Dissertation





Disclaimer: RiseBack is the authorized ‘Enrollment Partner’ for UPES CCE Deemed-to-be University. The courses would be offered directly by (University of Petroleum and Energy Studies Centre for Continuing Education) The fees would be directly paid to the university.