BBA General in Management
BBA is one of the most popular and sought-after bachelor’s degree programmes pursued by students after Class 12. The BBA course is the gateway to a plethora of job opportunities in numerous sectors such as Sales, Marketing, Education, Finance, Operations, and Government to name a few. BBA in General Management program is about understanding core business processes, people management, strategies and applying them in real-business settings. The program will equip the learner with critical thinking, strategic thinking, financial planning, and team leading skills. By completing this business degree, learners will gain confidence to plunge into the corporate world. The first year of the degree will lay foundations of management, business economics, business communication and accounting. In the second year of the programme, you will choose one of the specialisations from Marketing, Human Resource, Finance, and Operations. The learner can choose the specialisation based on what s/he is passionate about. In the final semester, the learners will complete the mandatory Dissertation project, which provides first-hand experience in the business world to compliment the theoretical knowledge.
Program Details
KEY HIGHLIGHTS
- Interactive Live Sessions by Industry Experts and Global Faculty.
- Dedicated Academic & Career Advisor.
- Supervised Discussion Forums to Facilitate Group Interaction.
- Dedicated LMS (Black Board Ultra) and Student portal
- Robust Learning Management System with updated study materials and online library access.
- Real World Projects and Case Studies to make you succeed in real-life scenarios.
Skills you will learn
- Leadership Qualities
- Problem-solving
- Critical Thinking
- Effective Communication
- Networking
- Entrepreneurial Mindset
- Strategic Thinking
Career prospects
- Finance Executive
- Accountant
- Financial Advisor Manager
- Trader
- Loan Officer
- Financial Analyst
- Sales Executive
WHO SHOULD DO THIS PROGRAM
Fresh 10+2 pass out students or aspirant wants to pursue a career in business and management
Aspirants who want to jump-start their career from a young age
Entrepreneurs looking to enhance their skills in Business Management
Aspirants who wish to pursue MBA, Master of Business, M. Com etc. can also opt for BBA
PROGRAM STRUCTURE
The program is divided into semesters each of 6 months. In every semester, the students are exposed to a mix of core, domain, and domain tailored subjects. The students in their final semester are also required to submit a Dissertation/ Project, guided by a university-approved guide from the industry of their domain of expertise.
- Economics & Management Decisions
- Financial Management
- Marketing Management
- Quantitative Techniques for Management Applications
- Operations & Material Management
- Human Resource Management
- Customer Relationship Management
- Project Management & Contract Administration
- Strategic Management of Technology & Innovation
- Research Methodology
- Consumer Buying Behavior in Digital World
- Online Sales and Channel Management
- Digital Brand Management
- Marketing Analytics
- Services Marketing
- Business Policy & Strategy
- Data Visualization
- Advertising and Sales Promotion
- Social and Digital Media Marketing
- Dissertation
- Management & Leadership
- Organizational Behavior
- Business Economics
- Business Communication
- Business Accounting
- Financial Management
- Human Resource Management
- Operations & Material Management
- Essentials of Marketing Management
- Strategic Management
- Research Methodologies for Managers
- Business Computing & IT Applications
- Business Analytics for Managers
- International Business
- Essentials of Entrepreneurship
- Data Visualization
- Quantitative Techniques
- Business Policy & Strategies
- Essentials of Logistics & Supply Chain Management
- Dissertation
SPECIALIZATIONS (FINANCE)
- Managing Service Operations
- Total Quality Management
- Managing Production Operations
- Project Management
- Demand Forecasting and Production Planning
- Materials Management
- Lean Manufacturing
- Contract Manufacturing and Outsourcing
SPECIALIZATIONS (MARKETING)
- Managing Customer Relationships
- Integrated Marketing Communication
- Basics of Digital Marketing
- Services Marketing
- Managing Brands
- Sales and Distribution Management
- Consumer Behavior and Market Research
- Advertising and Sales Promotion
SPECIALIZATIONS (OPERATIONS)
- Managing Service Operations
- Total Quality Management
- Managing Production Operations
- Project Management
- Demand Forecasting and Production Planning
- Materials Management
- Lean Manufacturing
- Contract Manufacturing and Outsourcing
SPECIALIZATIONS (HUMAN RESOURCE)
- Industrial Relations
- Labour Legislations
- Performance Management
- Human Resource Development
- Compensation Management
- Training and Development
- Organization Change and Intervention Strategies
- Legal Environment of Business
Disclaimer: RiseBack is the authorized ‘Enrollment Partner’ for UPES CCE Deemed-to-be University. The courses would be offered directly by (University of Petroleum and Energy Studies Centre for Continuing Education) The fees would be directly paid to the university.