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BBA with Elective in Marketing

About the Elective

Marketing is at the core of every business organization and demands great skills and strategies to get it right. Through out-of-the-box strategies and activities, a brand can successfully position itself suitably in the market. Marketing is a great career choice for those who love challenges and can adapt themselves quickly to the rapidly changing consumer needs. This program equips learners with an in-depth understanding of the core marketing concepts.The learners will gain mastery over various marketing tasks such as planning, implementing, and monitoring the marketing efforts of an organization. The program also features a project for gaining hands-on experience in important marketing functions.

Elective Highlights

  • Covers theory and practical aspects of marketing and business management
  • Incorporate topics from modern marketing such as Integrated MarComm, Social Media Marketing, Marketing Analytics, etc
  • Includes project work to enhance real-time problem-solving and analytical skills
  • Covers important marketing and management courses

Learning Methodology

  • 120 study hours in each course
  • Interactive audio-video lectures
  • Pre-recorded video lectures
  • Discussion forum
  • Self e-learning material
  • Assignments, quizzes, MCQ, etc. for reinforcement
  • Independent and group projects

Duration –
3 years (6 semesters)

Live Online Sessions –


Eligibility Criteria

All the Intermediate (+2) candidates (Regular/Distance/Vocational) with a minimum of 50% of marks or 5.2 CGPA in any discipline or equivalent are eligible to apply. In case of SC/ST graduates with a minimum of 45% of marks or 4.7 CGPA in any discipline or equivalent are eligible to apply.

Program Structure

Semester I

  • Business Communication-I
  • Business Mathematics
  • Financial Accounting
  • Micro Economics
  • Principals and Practice of Management

Semester 2

  • Business Communication-II
  • Cost Accounting
  • Business Psychology
  • Macro Economics
  • Business Statistics

Semester 3

  • Business Environment
  • Management Accounting
  • IT Tools for Business
  • Business Laws
  • Business Research Methods

Semester 4

  • Marketing Management
  • Business Finance
  • Human Resource Management
  • Operations Management
  • Direct Taxation

Semester 5

  • Strategic Management
  • Entrepreneurship Development
  • Organizational Behavior
  • Elective I*
  • Elective II*

Semester 6

  • Business Ethics and Corporate Governance
  • Digital Marketing
  • Elective III*
  • Elective IV*
  • Management Thesis

*Please select any two from the options below

  • Marketing Research
  • Retailing Management
  • Consumer Behavior
  • Sales and Distribution Management

*Please select any two from the options below

  • Innovation and Product Development
  • Advertising and Brand Management
  • Services Marketing
  • Tourism Marketing

Fee Structure:

For Indian National & SAARC Nations

 Semester Fee Plan ₹ 17,500
 Annual Fee Plan ₹ 35,000


  1. One Time University Registration Fee of ₹2,500 is applicable during admission
  2. Examination Fee of ₹4,000 per Years is applicable

For Foreign Students

Semester Fee Plan $ 350
Annual Fee Plan $ 700


  1. One Time University Registration Fee of $50 is applicable during admission
  2. Examination Fee of $60 per Years is applicable

Disclaimer: RiseBack is the authorized ‘Enrollment Partner’ for Vignan’s Foundation for Science, Technology, and Research (VFSTR) Deemed-to-be University. The courses would be offered directly by Vignan’s University. The fees would be directly paid to the university.

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