Admission Process

Admission Process

Admission Process

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Bachelor of Busines Administration 

Bachelor of Busines Administration 

About the Program

One of our most popular programs, Bachelor of Business Administration, can be pursued by students from any stream. An exhaustive three-year (6 semesters) undergraduate program offering in-depth study of theoretical concepts and functional areas in business administration.

From managerial economics, business mathematics, organisational behavior, accounting, marketing, human resources, business law, management information systems, financial management, production & operations, and advertising & sales promotion, to total quality management, business statistics, and behavioural science, the course covers important concepts, practices, and trends in the subject area.

The course provides high-quality academic and technical training covering key functional aspects of business and their interconnection. The course covers the main business theories combined with practical implementation to develop knowledge and skills in real-time management and business decision-making. Given its scope, the program will benefit anybody (with 12/10+2 years of formal schooling) keen to gain deep knowledge in the subject area.

Key Highlights

  • Truly Global Education With Eminent International Faculty
  • Robust Learning Management System and Flipped Learning Model for Maximized Learning Outcomes
  • Personalized Learning Through Unique Option of Choice Based Credit System
  • Complete Hand Holding & Support By Student Relationship Managers
  • Dedicated Career Support & Virtual Job Fairs With 100+ Hiring Partners
  • Portfolio Building With Real-world Industry Projects

Learning Methodology

  • 120 study hours in each course
  • Interactive audio-video lectures
  • Pre-recorded video lectures
  • Discussion forum
  • Self e-learning material
  • Assignments, quizzes, MCQ, etc. for reinforcement
  • Independent and group projects

Duration –
3 years (6 semesters)

Live Online Sessions –

Eligibility Criteria

• 10th Class Certificate (Completing 10 years of formal schooling)

• 12th Class Certificate (Completing 12 years of formal schooling)

Program Structure

Semester I

  • Accounting Fundamentals
  • Principles of Marketing
  • Management Foundation
  • Business Statistics
  • Business Communication

Semester 2

  • Fundamentals of Financial Management
  • Environmental Studies
  • Fundamentals of Human Resource
  • IT Applications in Business
  • Individual Excellence and Social Dynamic

Semester 3

  • Essentials of Production and
    Operations Management
  • Principles of Organizational Behaviour
  • Research Methods for Managers
  • Cross Cultural Management
  • Financial Markets and Services

Semester 4

  • Sales and Distribution Management
  • Fundamentals of Project Management
  • Fundamentals of Entrepreneurship
  • Principles of Consumer Behaviour
  • Operations Research

Semester 5

  • Business Strategy
  • Marketing in Digital Age
  • Managing Customer Relationships
  • Financial Planning
  • Quality Management
  • Professional Ethics

Semester 6

  • Brand Management
  • Fundamentals of International
    Human Resource Management
  • Fundamentals of Retailing
  • Dissertation

*Please select any two from the options below

  • Security Analysis and Portfolio Management
  • International Finance Management
  • Banking and Financial Services
  • Financial Markets and Institutions
  • Project Finance

*Please select any two from the options below

  • Financial Derivatives
  • Mergers and Acquisitions
  • Strategic Financial Management
  • Foreign Exchange and Risk Management
  • Commodities Market

Fee Structure:

For Indian National & SAARC Nations

 Semester Fee Plan ₹ 25,000
 Annual Fee Plan ₹ 50,000


  1. One Time University Registration Fee of ₹2,500 is applicable during admission
  2. Examination Fee of ₹4,000 per Years is applicable

For Foreign Students

Semester Fee Plan $ 350
Annual Fee Plan $ 700


  1. One Time University Registration Fee of $50 is applicable during admission
  2. Examination Fee of $60 per Years is applicable

Disclaimer: RiseBack is the authorized ‘Enrollment Partner’ for Amity Online Deemed-to-be University. The courses would be offered directly by Amity University. The fees would be directly paid to the university.